In a 24/7 see, hear and share world, what you say matters more than ever.

The off-hand remark you made when you thought it was safe to vent to a trusted colleague was recorded and is now on social media replay.

It’s possible that literally, before you know it, the world knows it.

What are you going to do about it?

You’re going to own it and make it amends, of course – instantly.

That’s called leadership and transparency, and those are two of the foremost qualities needed to succeed.

Nobody expects perfection.

Everybody expects connection and correction.

Demonstrate leadership and transparency when you make a mistake, and you leverage it to make new fans.